Jürgen Reiter and Peter Schönhofen establish the principle on which KARE is based: fabulous furnishing design at an attractive price and with a decisive touch of unconventional styling. They open the first KARE shop - sized 40 m² - at the heart of Munich.
1985 - 1987
The “furnishing freaks”, as the founders style themselves – mehr...in these early years, create headlines with their unconventional furnishing ideas. They advertise their in-your-face products and really rock the boat in the furniture business - at the time a highly conservative business. Together with talented young designers Reiter and Schönhofen create ever new furniture and accessories, and present their products at a trade fair for the very first time with a stand at Germany's ‘Home and Crafts’ exhibition. At the same time KARE opens further branches in Munich.
Outstanding design often comes from Italy. In order to expand the constantly growing KARE product range, the young entrepreneurs establish their first purchasing office in Italy.
For the first time KARE presents itself to an international public at Germany's most important furniture fair, imm in Cologne. With success. During the following years the company expands throughout Europe.
Because new trends arise first of all in clothing and there is a lack of young fashion for men in Munich, the company's subsidiary Stierblut GmbH is established with its first shop in the city – Stierblut men.
In-depth experience with its own stores and the success of its product portfolio in the international furnishing business, backed by a successful wholesaling business, smooth the way for the KARE franchise system. In KARE Vienna the first KARE franchise shop opens its doors.
Salone del Mobile in Milan: participation by the KARE brand in the world's most important furniture fair represents a milestone on the way to the wider world and the opening up of international markets. The company presents not only collections and trend shows but also its franchise system, and starts to integrate shop-in-shop outlets within furniture stores.
KARE generates further impetus as a driver of trends in the furniture industry. With a current product range of 4,500 articles of furniture, lighting and accessories and an annual 1,500 new products the company is now also showcasing its incomparabl – Weniger