I was involved in the launch if a new product, Cimzia which is indicated for Rheumatoid Arthritis.
A typical day involved interacting with key prescribers to inform them of the features and benefits of Cimzia and meet sales targets.
I worked closely with management to fully realise the potential for Cimzia. We had avery successful launch and targets were exceeded in the 1st year.
The most enjoyable part of the job was the job satisfaction of hearing from Consultants how well patients were doing on Cimzia.