Marketing Content Specialist (all genders)

Boston Consulting Group
80539, München
fixed term for 18 months, Full-time

WHO WE ARE

WHAT YOU’LL DO

• As part of the Central Europe Marketing and Communications (CE M&C) team, you will drive professional, targeted communication with both external and internal stakeholders by developing and delivering high-quality marketing assets across channels.
• With a strong analytical mindset, you will support campaign-specific audience segmentation, ensuring that content and messaging are relevant, tailored, and effective. You will also act as a key point of contact for colleagues across all seniority levels, advising and supporting them in planning and executing integrated marketing and communications campaigns.
• A core focus of your role will be creating, adapting, and optimizing marketing assets across a variety of channels, including email, web, and event-related communications. You will collaborate closely with cross-functional teams to ensure consistent messaging, compelling storytelling, and alignment with BCG’s overall communication strategy.
• In this context, you will plan and execute digital content formats such as mailings, newsletters, and event communications, continuously improving performance through data-driven insights. In parallel, you will contribute to the quality and ongoing development of our contact database, working closely with Partners and Executive Assistants.

YOU BRING (EXPERIENCE AND QUALIFICATIONS)

• Successfully completed university degree, ideally in business administration, marketing/communications, or a related field
• 1–3 years of relevant professional experience in content management, marketing, or communication
• Hands-on experience with email marketing and marketing automation tools, ideally Salesforce and Marketo
• Experience with CMS platforms such as WordPress, Foleon, or similar
• Experience with GenAI platforms (especially ChatGPT and Claude)
• Initial professional experience working with complex database systems, ideally in marketing, market research, or data analytics
• Strong writing skills in both German and English, with the ability to craft engaging content for different topics, formats, and target audiences
• Excellent analytical skills and confidence in working with campaign data to evaluate performance and derive concrete optimization measures
• Strong interest in business topics and the German corporate landscape
• Proficient in MS Office, particularly Excel
• Structured, efficient, and independent working style
• High level of commitment, along with strong organizational and improvisation skills
• Enthusiasm for innovative projects and teamwork
• Professional demeanor when interacting with internal and external stakeholders

YOU’LL WORK WITH

You’ll be part of a cross-functional team, working closely with your colleagues in Marketing and Communications in the Düsseldorf, Munich, Vienna, Zurich, Budapest, Prague, and Warsaw offices. Your manager will assist you in familiarizing yourself with the company and developing professionally, and you will also always be able to draw upon the experience of the team.

WHAT WE OFFER YOU*

GROUP SPIRIT

• In the spirit of the Group, we’re so much more than our daily business. You can also look forward to frequent team-building and office activities, from summer and sports to Christmas and social events.

WORKING LIFE

• In the Group, you’ll receive an attractive, competitive, and performance-based compensation package with fixed and variable components.
• We support families with benefits such as tax-free subsidies for childcare expenses through bonus conversions.
• Every now and then you just need a break. That’s why the Group offers 30 days of vacation every year, in addition to an attractive flexibility program.
• We also cover your commuting expenses up to a maximum amount.
• New ways of working? They’re nothing new to us. Our employees use hybrid models that combine on-site and remote work, supported by digital collaboration tools.
• We have your future in mind—covered by our comprehensive insurance and retirement programs.

LEARNING CURVE

• The sky’s the limit? Our broad selection of training and development offers will help you grow day after day.

LIFESTYLE

• Well-being is more than a buzzword for us. That’s why we provide individual support through our Employee Assistance Program and mindfulness offers.
• Out of the office and into the gym: A flexible gym membership with Urban Sports Club is yours for the asking.
• Need a pick-me-up? You’ll be happy to hear that free beverages and snacks are provided at all of the Group’s offices, in addition to food vouchers for use with participating partners.

• Benefits may vary by location.

YOUR CONTACT

Boston Consulting Group
Ludwigstraße 21
80539 München